Baskin-Robbins, an ice cream parlor chain, has unveiled a new line of sweet frozen treats and Conversation Heart Cakes for Valentine's Day in US.

The new Conversation Heart Cakes, decorated with rainbow sprinkles, features one of the Valentine's Day messages or a personalized message.

These cakes can also be customized with favorite ice cream flavor. They are priced at $14.29.

In addition, the ice cream chain has introduced its February Flavor of the Month, Bundle of Love, which is made with chocolate ice cream, chocolate-flavored candies and chocolate-flavored hearts with raspberry filling. It is available by the scoop, in a cup or cone, or as a milkshake.

Baskin-Robbins, founded in 1954, currently operates 7,000 retail stores in nearly 50 countries.