Greenhouse produce firm Pure Flavor has come up with a new packaging and design for its Aurora Bites Mini Peppers and Beefsteak Slicer Tomatoes.

The new designs are in tune with the central design elements present in the former design while being more dynamic and vibrant including everything from its colour to layout.

The new packaging of Aurora Bites Mini Peppers sports a premium look with an improved display while offering a sustainable take by cutting down the use of plastic by 25% compared to industry standards.

It makes minimum use of plastic and strengthens banner handle to hold or carry large packs with ease.

The new Beefsteak Slicer Tomatoes comprises a colour segment which provides a high contrast for tomatoes.

Expected to be launched by January 2014, the new packaging is eco-friendly and is claimed to lead to a 30% reduction in paper use while offering three rotating suggestive recipes for consumers.

The company will also provide a QR code to connect the consumers to their Pure Kitchen Cooking Blog for more suggestive cooking options and recipes.